The 5th International Research Symposium on Branding in Emerging Markets
第五届国际新兴市场学术品牌研讨会
10-12 December 2015
Venue: Building F6, Auditorium
Nanjing University of Finance & Economics
Programme – December 11, 2015 (Day 2)
Time 时间 | Description 内容 | Presenter 讲者 | Topic 讲题 | |||
08:30 – 09:00 (30 min) | Registration 注册 | |||||
09:00-09:40 (40 min) | Meeting Journal Editors Auditorium | European Journal of Marketing Journal of Business Research Journal of Services Marketing Journal of Marketing Channels | ||||
09:40-10:40 (60 min) | Plenary Session - Branding in China 大会发言—中国品牌究 Auditorium | Prof. QiaoJun, Nanjing University of Finance& Economics 南京财经大学副校长 乔均教授 | 研发与广告对企业技术效率影响研究 | |||
Prof. Wang Yonggui, University of International Busioness & Economics 对外经济贸易大学 王永贵教授 | The Role of Regulatory Fit in Virtual Brand Communities | |||||
Prof. Hu Xiao Yun, Zhejiang Unviersity 浙江大学 胡晓云教授 | 4D’S：品牌建构的驱动力系统模型研究 | |||||
Prof.Xue Ke, Sjhanghai Jiaotung University 上海交通大学 薛珂教授 | 消费者这对品牌危机信息的选择性传播 | |||||
10:40-11:00 (20 min) | Tea Break 茶休 | |||||
Concurrent Sessions (CS) | ||||||
11:00-12:30 (1 hr 15min) | CS I – Auditorium F6会议厅 | CS II- Seminar Room | ||||
12:30-14:00 (1 hr 30min) | Lunch 午餐 | |||||
14:00-15:30 (1 hr 30min) | Current Sessions (CS) | |||||
CS III: Auditorium F6会议厅 | CS IV: Seminar Room | |||||
15:30-15:45 (15min) | Tea Break 茶休 | |||||
15:45-17:00 (1 hr 15min) | CS V Auditorium: | CS VI: Seminar Room | ||||
